Your Digital Marketing Agency Murfreesboro, TN

Digital Marketing Strategy & Consulting

Build a Marketing Strategy That Actually Works for Your Business

If you’ve been piecing together your marketing on your own and not getting the results you hoped for, you’re not alone. At Beacon Digital, we build clear, actionable strategies that remove the guesswork and give you confidence. That way, you can focus on what you do best, running your business. We make sure your marketing works.

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The Problem: Guessing is the Most Common Strategy

Local Search Management Service with Local SEO

Many small businesses struggle with scattered tactics and inconsistent results when it comes to digital marketing strategy as they grow.

Content is reactive and guesswork
SEO, content, paid search, and social are disconnected & fragmented
Leads fall through the cracks and are not followed up on
No clear measurement plan or ROI to see what actually works

Moving forward without a clear and effective digital marketing strategy is costing you more money, time, and opportunities.

Our Strategy & Consulting Approach

We keep things simple with a three-step process:

Evaluate

We take a close look at your current marketing, online presence, and competitors. You’ll come away with a clear understanding of what’s driving results and what’s getting in the way, so we know exactly where to focus.

Strategize

We’ll work with you to create a tailored plan that fits your goals and budget. From SEO and content to paid ads and brand positioning, we’ll align every piece so your investment works harder and delivers more.

Execute & Optimize

We put your strategy into action and manage every detail, from launch to ongoing performance. With regular updates, reviews, and adjustments, we continually refine your campaigns so they deliver consistent growth.

The Transformation: From Scattered to Strategic

With Beacon’s digital marketing consulting services, your business can:

Focus your time and budget on what truly drives growth
Attract the right customers with a clear, data-backed strategy
Build consistency across channels: SEO, content, paid ads, and more
Gain confidence knowing every decision supports your long-term goals

Our Approach to Strategy & Marketing Consulting

Here's what sets us apart from other digital marketing consulting agencies.

We Are Personal

We get to know you on a personal level, and you’ll work directly with a strategist who cares about your business.

Real-World Experience

With a small business background, plus years in sales, support, and corporate roles, we bring a perspective that works for you.

Story-First Approach

We take the time to understand what is important to you and what makes you unique, then share that story online.

Tools That Fit

We work with a wide range of marketing platforms, and developed BEACONNECT, a digital marketing toolkit for your business.

Fractional Support

You don’t need a full-time marketing hire to get results. We provide fractional marketing expertise that grows with you.

Partnership for Growth

We don’t hand you a plan. We stay engaged with regular updates, honest feedback, and ongoing support

You don’t have to figure out marketing on your own. With expert guidance and a clear strategy, we’ll help your business grow with confidence.

Book A Marketing Strategy Auditwith a professional consultant

Wes Wyrick, CDAA

Momentum Wealth Solutions

Having Beacon Digital as the digital partner for my website and marketing needs has been crucial to my success. The quality of the service and counsel from Shaphan and Alissa have allowed me to offer an upgraded level of service to my clients. Thank you Beacon Digital for all you do for us here at Momentum Wealth Solutions

What is digital marketing consulting?

It’s more than advice; it is hands-on guidance to help your business grow online. We review your current marketing, identify opportunities, and create a clear, actionable strategy that aligns with your goals and budget.

What’s included in your consulting services?

Our consulting covers every part of your digital presence: website, SEO, content, social media, paid ads, email, and more. We help you prioritize the right channels, build a plan that works, and support you with ongoing updates and recommendations.

How much does digital marketing consulting cost?

The investment depends on the scope of work and the level of support you need. Most clients pay a flat monthly retainer for services, but we can provide flexible options designed to fit small business budgets, with a focus on delivering measurable results that make your investment worthwhile.