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Beacon Digital Blog:

News, Tips, and Strategies for Small Business

Don't get lost in the fast paced changing world of Digital Marketing. Be informed of the latest trends, topics and strategies that will help your small business shine through the noise.

Summer of AI: Put AI to Work So You Can Focus on What Matters Most

Summer of AI: Put AI to Work So You Can Focus on What Matters Most

Summer of AI: Put AI to Work So You Can Focus on What Matters MostShaphan Sylvester
Published on: 06/12/2026

Discover how AI can help your small business save time, automate follow-ups, improve customer communication, and streamline daily operations. Learn about Beacon Digital's Summer of AI promotion through August 31st, 2026.

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ChatGPT’s New Search Capability is Sticking it to Google and Shaking Up Local SEO

ChatGPT’s New Search Capability is Sticking it to Google and Shaking Up Local SEO

ChatGPT’s New Search Capability is Sticking it to Google and Shaking Up Local SEOShaphan Sylvester
Published on: 11/01/2024

With ChatGPT’s recent integration of real-time web search, local businesses are facing a potential paradigm shift in how consumers discover information online. Here’s an in-depth look at what this new feature could mean for small businesses, digital marketers, and the future of search.

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Leverage LinkedIn’s New “Know-How That Sticks” Marketing Campaign to Build Your Brand

Leverage LinkedIn’s New “Know-How That Sticks” Marketing Campaign to Build Your Brand

Leverage LinkedIn’s New “Know-How That Sticks” Marketing Campaign to Build Your BrandShaphan Sylvester
Published on: 10/31/2024

Discover how to leverage LinkedIn’s new “Know-How That Sticks” campaign to boost your brand! Learn strategies to showcase expertise, connect with audiences, and grow through content, LinkedIn groups, and targeted ads on this knowledge-sharing platform.

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New FTC "Click-to-Cancel" Rule Applies to Small Business. Are You Ready or Risking Major Fines?

New FTC "Click-to-Cancel" Rule Applies to Small Business. Are You Ready or Risking Major Fines?

New FTC "Click-to-Cancel" Rule Applies to Small Business. Are You Ready or Risking Major Fines?Shaphan Sylvester
Published on: 10/29/2024

In October 2024, the Federal Trade Commission (FTC) introduced the "Click-to-Cancel" rule, a regulatory update intended to protect consumers from the frustration and inconvenience of canceling subscriptions.

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